The initial split-screen showing two women on video calls.
The ad opens with a split screen showing two women on video calls, one smiling and the other looking thoughtful. The screen then transitions to show the Rula logo and the text 'Actor portrayal.' The ad then shows a series of screens asking questions about insurance and therapy needs, with options like 'Individual therapy,' 'Couples therapy,' 'Family therapy,' and 'Medication management.' It then displays profiles of therapists, highlighting one named Anne Treisman, a Licensed Mental Health Counselor. The ad shows that she accepts patients and costs $15 per session with insurance. The final scenes show the woman from the beginning smiling and the Rula logo with a 'Get started' button.
