Rakuten YouTube Ads and Video Campaigns

#570 YouTube advertiser by spendRetail EcommerceJapanVerify on Google Ads Transparency Center

Rakuten Group operates Japan's major online marketplace, Rakuten Ichiba, providing digital services, fintech, and e-commerce across a broad loyalty point ecosystem. In this collection of 20+ ads with 95.1M views across 17 markets, its video campaigns frequently highlight gourmet food delivery, fashion shopping, and brand partnerships.

Est. total spend
$475K – $4.8M
All-time, estimated range
Ads indexed
25
Total views
95.1M
Markets
17
Countries the ads ran in

Most-viewed Rakuten YouTube ads

Top 20 by views · list updated

See all 25 Rakuten ads

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About Rakuten

rakuten.co.jp is the primary Japanese e-commerce platform and digital service portal operated by Rakuten Group, Inc. Originally founded in 1997 by Hiroshi Mikitani, the site hosts Rakuten Ichiba, Japan's largest online marketplace, alongside travel, digital content, and fintech services. It serves millions of consumers across Japan, acting as the central hub for the company's loyalty point ecosystem.

Company
Rakuten Group, Inc.
Category
E-commerce marketplace and digital services
Headquarters
Japan
Advertises in
17 countries

Rakuten YouTube ads — FAQ

Rakuten advertises its Japanese e-commerce marketplace and digital service portal, Rakuten Ichiba. Its campaigns promote various shopping categories available on the platform, including fashion, gourmet food ordering, and everyday consumer goods.
Rakuten's YouTube ads frequently highlight gourmet food ordering and delivery options on Rakuten Ichiba, such as coffee and nuts. Other recurring themes include Rakuten Fashion promotions and brand campaigns for Pampers diapers featuring Rakuten Points incentives.
Rakuten relies entirely on horizontal video formats for its YouTube advertisements. The vast majority of these ads are short 15-second spots, along with some slightly longer videos running up to 30 seconds.
Rakuten advertises exclusively in Japanese for its campaigns, reflecting its primary consumer base and operations in Japan.
AdSee has indexed 25 YouTube ads from Rakuten, with 95.1M views in total, shown in 17 countries.
Rakuten's YouTube ads in the AdSee library ran most often in Japan, Italy, Spain, Lithuania and Germany. In total they were shown in 17 countries.
AdSee estimates Rakuten's YouTube ad spend at $475K – $4.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rakuten.
The most-viewed Rakuten ad in the AdSee library is “Rakuten Fashion: 5 Reasons to Shop”, with 70.7M views on YouTube.
Rakuten's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01368822295031709697?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.