A cute animated tiger character in pajamas appears next to a Pampers product.

The ad opens with a product shot of Pampers 'Oyasumi Pants' with a cartoon tiger character. It transitions to a sleeping baby, then a mother and baby playing, then the sleeping baby again, followed by the mother and father playing with the baby. The ad highlights the absorbency of the diaper with a visual demonstration of liquid being absorbed. The final scenes show the happy family and the product again.