The opening montage of diverse and appealing food close-ups.

The ad opens with a montage of delicious food items: steaming white rice, crab legs in a pot, thinly sliced raw beef, a juicy hamburger steak, and a raspberry tart. A Rakuten logo appears in the center. The video then transitions to scenes of people working in a mushroom farm, a man presenting a box of food products, and a group of people tasting food. It shows a food processing facility and packaging lines. Finally, it displays a shot of a store interior with various food products and drinks, followed by close-ups of food preparation and ingredients. The ad ends with a split-screen view of food and the Rakuten app interface on a smartphone.