PrettyLitter YouTube Ads and Video Campaigns

#1186 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

PrettyLitter is a direct-to-consumer pet care brand known for its health-monitoring crystal cat litter designed to detect feline health issues. With 20+ ads and 40.6M views across 3 markets, its YouTube campaigns highlight product reviews, intelligent cat care, and endorsements from Martha Stewart.

Est. total spend
$122K – $2.0M
All-time, estimated range
Ads indexed
28
Total views
40.6M
Markets
3
Countries the ads ran in

Most-viewed PrettyLitter YouTube ads

Top 20 by views · list updated

See all 28 PrettyLitter ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About PrettyLitter

PrettyLitter is a direct-to-consumer pet care brand best known for its health-monitoring, color-changing crystal cat litter. Founded in 2015 by Daniel Rotman, the company sells lightweight silica-gel cat litter and pet products designed to detect potential feline health issues early by reacting to urine pH. In 2021, PrettyLitter was acquired by Mars, Incorporated.

Company
PrettyLitter, Inc.
Category
Cat litter and pet wellness
Headquarters
United States
Advertises in
3 countries

PrettyLitter YouTube ads — FAQ

PrettyLitter is an American direct-to-consumer pet care brand known for its health-monitoring crystal cat litter. The brand sells lightweight silica-gel cat litter and pet products designed to detect potential feline health issues by reacting to urine pH.
PrettyLitter's YouTube ads focus on its health-monitoring cat litter, promoting it as an intelligent cat care solution and a cleaner alternative for litter boxes. Several ads also feature endorsements from Martha Stewart and customer reviews.
PrettyLitter's YouTube ads are predominantly vertical, Shorts-style videos, along with some horizontal spots. Most of the videos run between 16 and 60 seconds.
PrettyLitter advertises entirely in English on YouTube.
AdSee has indexed 28 YouTube ads from PrettyLitter, with 40.6M views in total, shown in 3 countries.
PrettyLitter's YouTube ads in the AdSee library ran most often in the United States, Canada and Mexico.
AdSee estimates PrettyLitter's YouTube ad spend at $122K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PrettyLitter.
The most-viewed PrettyLitter ad in the AdSee library is “Martha Stewart Recommends Pretty Litter”, with 17.3M views on YouTube.
PrettyLitter's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12631362478094155777?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
1158
TonalDTCUS
$836K – $2.1M49 ads · 41.8M4941.8MView ads
1165
HintDTCUS
$831K – $2.1M31 ads · 41.6M3141.6MView ads
1168$457K – $2.1M70 ads · 41.5M7041.5MView ads
1172$82.3K – $2.1M38 ads · 41.1M3841.1MView ads
1187
RoborockDTC—
$122K – $2.0M237 ads · 40.6M23740.6MView ads
1193
EDJYDTCUS
$806K – $2.0M34 ads · 40.3M3440.3MView ads
1212
AzunaDTCUS
$788K – $2.0M79 ads · 39.4M7939.4MView ads
1215
eskiinDTCUS
$786K – $2.0M102 ads · 39.3M10239.3MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.