The woman's wide-eyed expression and the phrase "uh we had a bit of a scare last week" create immediate intrigue.

A woman holds a bag of PrettyLitter cat litter and talks to the camera. She pours the litter into a litter box. Two cats are visible in the background, one orange and one black and white. The woman points to the bag, showing a color chart that indicates health changes. She explains that the litter changed color, indicating a health issue with one of her cats, which was diagnosed as a UTI. She expresses gratitude for the litter's ability to detect the issue early.