Tonal YouTube ads: Top commercials and video campaigns

#1158 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Tonal is an American fitness technology company that develops a wall-mounted smart home gym using digital weights and AI-driven coaching. Across 40+ YouTube ads totaling 41.8M views in the United States, its campaigns showcase strength training programs, customer stories, product demonstrations, and collaborations.

Est. total spend
$836K – $2.1M
All-time, estimated range
Ads indexed
49
Total views
41.8M
Markets
1
Countries the ads ran in

Most-viewed Tonal YouTube ads

Top 20 by views · list updated

See all 49 Tonal ads

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About Tonal

Tonal is an American fitness technology company that manufactures and sells a wall-mounted smart home gym system utilizing electromagnetic digital weights and AI-driven coaching. Founded in 2015 and headquartered in San Francisco, California, the company sells directly to consumers and commercial facilities primarily in North America. Its platform integrates hardware with a subscription service for personalized strength training routines, motion tracking, and interactive workouts.

Company
Tonal Systems, Inc.
Category
Connected home fitness equipment
Headquarters
United States
Advertises in
1 country

Tonal YouTube ads — FAQ

Tonal is an American connected home fitness company that manufactures and sells a wall-mounted smart home gym. Its system combines digital electromagnetic resistance with AI-powered coaching and interactive workout subscriptions.
Tonal's YouTube ads focus on strength training programs, the Tonal 2 smart home gym, and motivational messages like "Progress Beats Perfection." They also feature product reviews, personal stories, and recovery routines.
Tonal primarily uses vertical, Shorts-style video ads, with a smaller portion of horizontal spots. Most of its ads are short, frequently running 15 seconds or less alongside a mix of mid-length clips.
Tonal advertises on YouTube entirely in English, addressing audiences in its primary market of the United States and North America.
AdSee has indexed 49 YouTube ads from Tonal, with 41.8M views in total, shown in 1 country.
Tonal's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Tonal's YouTube ad spend at $836K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Tonal.
The most-viewed Tonal ad in the AdSee library is “Tonal — Progress Beats Perfection”, with 4.4M views on YouTube.
Tonal's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05441380378965180417?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.