The bright yellow background and the cute, animated character.

The video starts with a bright yellow background and the POVO logo. A cute, round, white character appears at the bottom of the screen. Text overlays explain a promotion: POVO users can get data at Lawson stores. The video shows the POVO app interface, highlighting a feature to charge data. The character dances happily. The ad concludes with a call to action to install the POVO app and go to Lawson.