The large text '基本料 ゼロ 円の スマホプラン 知ってる!?' (Basic fee 0 yen smartphone plan, do you know!?)

The ad opens with a bright yellow background and large Japanese text. A cartoon character resembling a white cloud with a smiley face appears inside a grey circle. The text asks if the viewer knows about the basic fee of 0 yen for a smartphone plan. The ad then transitions to show the brand name 'povo 2.0' and explains it's KDDI's online-only plan. Various data and call topping options are displayed on a smartphone screen, with the cartoon character peeking out. The ad concludes with a special offer for a 1-year data topping plus 1-year Amazon Prime for 2,400 yen.