The large text '基本料 ゼロ 円の スマホプラン知ってる!?' (Base fee zero yen smartphone plan, do you know about it?)

The ad opens with a bright yellow background and large Japanese text. A cute, round, white character is shown inside a gray circle. The text asks if you know about the 'zero yen' smartphone plan. The ad then transitions to show the brand name 'povo 2.0' and explains it's an online-only plan. It then displays various data and call packages with prices, featuring the character. Finally, it shows a special offer for 1 year of toppings plus Amazon Prime for a discounted price, with Amazon boxes and the character present.