The large, bold Japanese text and the cute character on a bright yellow background.

The ad opens with a bright yellow background and large Japanese text. A cute, round, white character is shown inside a grey circle. The text transitions to introduce a mobile plan called 'povo 2.0'. Then, a smartphone screen is displayed, showing the 'zero yen' base fee and various topping options represented by icons. The ad then highlights two plan options: 'Voice + Data' and 'Data Only', with details about their features. Finally, it promotes a special offer combining 'povo 1-year topping' with 'Amazon Prime (1 year)' for a discounted price.