The initial stark text "Choisissez" on a black screen.

The ad opens with a black screen and white text. It transitions through various shots of a sleek, dark car, focusing on its design elements like the headlights and taillights. The car is shown in different lighting conditions, sometimes with dramatic highlights. The pacing is slow and deliberate, building a sense of premium quality. Towards the end, the car is shown in a bright, white studio setting, revealing its full form and an energy efficiency rating. The final shot is of the white car with the brand name and model names displayed.