The stark, dark visuals and the provocative text "Choisissez l'ennui" (Choose boredom) create intrigue.

The ad opens with a dark, minimalist shot of the top of a car, focusing on a camera sensor. Text appears on screen, changing with each scene. The car's design is gradually revealed, moving from the top to the front and then the rear. The final scenes show the full car in white against a white background, with an energy efficiency rating and pricing information.