The minimalist, dark opening shot with the intriguing text 'Choisissez mieux'.

The ad opens with a dark, minimalist shot of the top of a car, focusing on a camera sensor. The text 'Choisissez mieux' appears. The scene then transitions to a white background with a shot of the Polestar 4 car. An energy efficiency label is displayed. The car is shown from the side, and text about pricing and lease terms appears. The ad concludes with a shot of the car and a disclaimer at the bottom.