The minimalist, dark opening shot with the intriguing text "Choisissez mieux".

The ad opens with a dark, minimalist shot of a car's roof, focusing on a central camera housing. The text "Choisissez mieux" appears. The scene transitions to a white background with the car, a Polestar 4, shown in profile. An energy efficiency label is displayed. The price and lease terms are then shown, followed by the car again. The ad ends with a shot of the car and the same energy label.