PlayStation YouTube Ads and Video Campaigns

#285 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

PlayStation produces video game consoles, gaming accessories, and digital services such as PlayStation Network. Across 35 markets, its YouTube advertising features 100+ ads totaling over 204M views, with prominent video campaigns highlighting PlayStation 5 hardware bundles and Black Friday promotions.

Est. total spend
$612K – $10.2M
All-time, estimated range
Ads indexed
191
Total views
204M
Markets
35
Countries the ads ran in

Most-viewed PlayStation YouTube ads

Top 20 by views · list updated

See all 191 PlayStation ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About PlayStation

PlayStation is a video gaming brand owned by Sony Interactive Entertainment, a subsidiary of Sony Group Corporation. Originally launched in 1994, the brand encompasses home video game consoles, gaming accessories, digital software, and network services like PlayStation Network and PlayStation Plus to a global consumer audience. Its worldwide operations are headquartered in San Mateo, California.

Company
Sony Interactive Entertainment LLC
Category
Video games and consoles
Headquarters
United States
Advertises in
35 countries

PlayStation YouTube ads — FAQ

PlayStation advertises video game consoles, accessories, digital software, and network services like PlayStation Network and PlayStation Plus. Owned by Sony Interactive Entertainment, the brand focuses on home gaming hardware and entertainment experiences.
PlayStation's YouTube ads frequently highlight PlayStation 5 console promotions, particularly Black Friday sales and Digital Edition offers. They also showcase brand campaigns like 'It Happens On PS5' and specific hardware bundles such as the NBA 2K26 bundle.
PlayStation predominantly uses horizontal video ads alongside some vertical Shorts-style videos. Most of its video creatives are short spots running up to 30 seconds.
PlayStation advertises on YouTube primarily in English, followed by campaigns in French and Spanish.
AdSee has indexed 191 YouTube ads from PlayStation, with 204M views in total, shown in 35 countries.
PlayStation's YouTube ads in the AdSee library ran most often in the United States, France, Germany, Spain and Canada. In total they were shown in 35 countries.
AdSee estimates PlayStation's YouTube ad spend at $612K – $10.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PlayStation.
The most-viewed PlayStation ad in the AdSee library is “PlayStation 5 Black Friday Sale”, with 9.5M views on YouTube.
PlayStation's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06202430579313475585?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
219
SteamGaming AppsUS
$509K – $12.7M945 ads · 255M945255MView ads
230
SveedyGaming AppsHK
$495K – $12.4M20 ads · 248M20248MView ads
267
G123Gaming AppsJP
$221K – $11.0M250 ads · 221M250221MView ads
282
2KGaming AppsUS
$411K – $10.3M312 ads · 205M312205MView ads
289
PokiGaming AppsNL
$402K – $10.0M74 ads · 201M74201MView ads
314
TibiaGaming AppsDE
$374K – $9.3M40 ads · 187M40187MView ads
413
ImpulseGaming AppsCY
$278K – $7.0M312 ads · 139M312139MView ads
445
Battle.netGaming AppsUS
$251K – $6.3M201 ads · 126M201126MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.