Steam YouTube Ads and Top Video Creatives

#219 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

Steam is a digital storefront and video game distribution platform operated by Valve Corporation for purchasing, downloading, and playing PC titles. Its YouTube video advertising spans 900+ ads across 115 markets, accumulating 255M views. Campaigns frequently spotlight new releases, major title announcements, anniversary events, and platform discounts.

Est. total spend
$509K – $12.7M
All-time, estimated range
Ads indexed
945
Total views
255M
Markets
115
Countries the ads ran in

Most-viewed Steam YouTube ads

Top 20 by views · list updated

Umamusume: Pretty Derby — Uma Musume Pretty Derby: New Career Scenario & 1st Anniversary Celebration (YouTube video ad)0:15

Umamusume: Pretty Derby

Uma Musume Pretty Derby: New Career Scenario & 1st Anniversary Celebration

30M views
THQ Nordic — Gothic Remake - Available Now! (YouTube video ad)1:19

THQ Nordic

Gothic Remake - Available Now!

10M views
Shadowverse: Worlds Beyond_GL_PR — Shadowverse: Skybound Dragons - New Card Set Announcement (YouTube video ad)0:15

Shadowverse: Worlds Beyond_GL_PR

Shadowverse: Skybound Dragons - New Card Set Announcement

8.8M views
Umamusume: Pretty Derby — Umamusume Pretty Derby — Now Available! (YouTube video ad)0:30

Umamusume: Pretty Derby

Umamusume Pretty Derby — Now Available!

8M views
Entropia Universe — Entropia Universe - Real Cash Economy MMO (YouTube video ad)0:32

Entropia Universe

Entropia Universe - Real Cash Economy MMO

3.6M views
Delta Force Game — Delta Force — The Ultimate Extraction & Warfare FPS (YouTube video ad)0:31

Delta Force Game

Delta Force — The Ultimate Extraction & Warfare FPS

3.1M views
THQ Nordic — Gothic Remake - Available Now! (YouTube video ad)0:28

THQ Nordic

Gothic Remake - Available Now!

2.9M views
Dotemu — Absolum Game Ad (YouTube video ad)0:29

Dotemu

Absolum Game Ad

2.8M views
Sid Meier's Civilization — Sid Meier's Civilization VII - 40% Off on Steam (YouTube video ad)0:15

Sid Meier's Civilization

Sid Meier's Civilization VII - 40% Off on Steam

2.5M views
Bloober Team — Cronos: The New Dawn - Holiday Sale 25% Off (YouTube video ad)0:05

Bloober Team

Cronos: The New Dawn - Holiday Sale 25% Off

2.4M views
THQ Nordic — Gothic Remake - Enter the Colony June 5th, 2026 (YouTube video ad)0:15

THQ Nordic

Gothic Remake - Enter the Colony June 5th, 2026

2.2M views
Borderlands — Borderlands 4 - 40% Off Standard and Super Deluxe Editions on Steam (YouTube video ad)0:06

Borderlands

Borderlands 4 - 40% Off Standard and Super Deluxe Editions on Steam

2M views
Saif Na Play — Subnautica: O Hiceano — Um Predador Misterioso (YouTube video ad)1:01

Saif Na Play

Subnautica: O Hiceano — Um Predador Misterioso

2M views
Waterpark Simulator — Waterpark Simulator — Available Now in Early Access (YouTube video ad)0:59

Waterpark Simulator

Waterpark Simulator — Available Now in Early Access

1.9M views
THQ Nordic — Gothic Remake - Enter the Colony on June 5th, 2026 (YouTube video ad)0:38

THQ Nordic

Gothic Remake - Enter the Colony on June 5th, 2026

1.7M views
Dotemu — Marvel Cosmic Invasion - Available Now (YouTube video ad)0:30

Dotemu

Marvel Cosmic Invasion - Available Now

1.7M views
Paradox Interactive — Paradox Interactive Spring Sale - Up to 90% Off (YouTube video ad)0:27

Paradox Interactive

Paradox Interactive Spring Sale - Up to 90% Off

1.6M views
Dotemu — ABSOLUM Patch 1.1: Threads of Fate - Available Now (YouTube video ad)0:57

Dotemu

ABSOLUM Patch 1.1: Threads of Fate - Available Now

1.5M views
blumineck — Crimson Desert — Game Combat Demonstration (YouTube video ad)0:59

blumineck

Crimson Desert — Game Combat Demonstration

1.5M views
Эдуард Бондаренко — STALZONE - Play for Free (YouTube video ad)0:15

Эдуард Бондаренко

STALZONE - Play for Free

1.5M views

See all 945 Steam ads

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About Steam

Steam is a digital video game storefront and distribution platform operated by Valve Corporation. Launched in 2003, it enables users to purchase, download, discuss, and play PC video games, while also offering community social features and hardware integration. The platform serves millions of active players globally across PC, Mac, Linux, and mobile devices.

Company
Valve Corporation
Category
Digital video game distribution platform
Headquarters
United States
Advertises in
115 countries

Steam YouTube ads — FAQ

Steam is a digital video game storefront and distribution platform operated by Valve Corporation. Based in the United States, it provides PC games, community social features, and digital game downloads for players across multiple operating systems.
Steam's YouTube ads highlight specific video game titles available on the platform, including new releases, announcements, and gameplay trailers. The ads also feature promotional discounts, such as holiday sales and percentage-off deals on select games.
Steam relies primarily on horizontal video ads, alongside a smaller share of vertical formats. Most of these video spots run between 16 and 60 seconds in length.
Steam advertises on YouTube primarily in English.
AdSee has indexed 945 YouTube ads from Steam, with 255M views in total, shown in 115 countries.
Steam's YouTube ads in the AdSee library ran most often in the United States, Canada, Germany, the United Kingdom and France. In total they were shown in 115 countries.
AdSee estimates Steam's YouTube ad spend at $509K – $12.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Steam.
The most-viewed Steam ad in the AdSee library is “Uma Musume Pretty Derby: New Career Scenario & 1st Anniversary Celebration”, with 30.1M views on YouTube.
Steam's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02674280903185793025?region=anywhere

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#Brand · Industry · CountryEst. total spendAdsViewsActions
91
UbisoftGaming AppsFR
$1.2M – $29.9M506 ads · 598M506598MView ads
119
VALORANTGaming AppsUS
$872K – $21.8M240 ads · 436M240436MView ads
230
SveedyGaming AppsHK
$495K – $12.4M20 ads · 248M20248MView ads
267
G123Gaming AppsJP
$221K – $11.0M250 ads · 221M250221MView ads
282
2KGaming AppsUS
$411K – $10.3M312 ads · 205M312205MView ads
285
PlayStationGaming AppsUS
$612K – $10.2M191 ads · 204M191204MView ads
289
PokiGaming AppsNL
$402K – $10.0M74 ads · 201M74201MView ads
314
TibiaGaming AppsDE
$374K – $9.3M40 ads · 187M40187MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.