2K YouTube ads: top video campaigns and creative examples

#282 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

2K is an American video game publisher known for franchises like NBA 2K, WWE 2K, and Borderlands. With 300+ ads and 205M views across 24 markets, its YouTube video advertising focuses heavily on new game launches, seasonal content updates, and major sales promotions.

Est. total spend
$411K – $10.3M
All-time, estimated range
Ads indexed
312
Total views
205M
Markets
24
Countries the ads ran in

Most-viewed 2K YouTube ads

Top 20 by views · list updated

Borderlands — Borderlands 4 — Coming September 12 (YouTube video ad)0:39

Borderlands

Borderlands 4 — Coming September 12

7.3M views
WWE 2K — WWE 2K26 - El Espectáculo Sin Fin (YouTube video ad)0:15

WWE 2K

WWE 2K26 - El Espectáculo Sin Fin

7M views
WWE 2K — WWE 2K26 - El Espectáculo Sin Fin (YouTube video ad)0:15

WWE 2K

WWE 2K26 - El Espectáculo Sin Fin

6.3M views
NBA 2K — NBA 2K26 Season 5: College Stars Arrive in MyTeam (YouTube video ad)0:30

NBA 2K

NBA 2K26 Season 5: College Stars Arrive in MyTeam

5.3M views
WWE 2K — WWE 2K26 — The Show Never Stops (YouTube video ad)0:30

WWE 2K

WWE 2K26 — The Show Never Stops

5.2M views
WWE 2K — WWE 2K26 - El Espectáculo Nunca Se Detiene (YouTube video ad)0:30

WWE 2K

WWE 2K26 - El Espectáculo Nunca Se Detiene

5M views
WWE 2K — WWE 2K26 Trailer (YouTube video ad)0:15

WWE 2K

WWE 2K26 Trailer

4.8M views
Borderlands — Borderlands 4 - Mercenary Day Sale (YouTube video ad)0:06

Borderlands

Borderlands 4 - Mercenary Day Sale

3.8M views
NBA 2K — NBA 2K26 — 67% Off Sale (YouTube video ad)0:24

NBA 2K

NBA 2K26 — 67% Off Sale

3.8M views
WWE 2K — WWE 2K26 - El Espectáculo Sin Fin (YouTube video ad)0:15

WWE 2K

WWE 2K26 - El Espectáculo Sin Fin

3.2M views
WWE 2K — WWE 2K26 - El Espectáculo Sin Fin (YouTube video ad)0:15

WWE 2K

WWE 2K26 - El Espectáculo Sin Fin

3M views
WWE 2K — WWE 2K26 Trailer (YouTube video ad)0:15

WWE 2K

WWE 2K26 Trailer

2.8M views
WWE 2K — WWE 2K26: The Show Never Stops (YouTube video ad)0:15

WWE 2K

WWE 2K26: The Show Never Stops

2.7M views
WWE 2K — WWE 2K26 — El Espectáculo Sin Fin (YouTube video ad)0:30

WWE 2K

WWE 2K26 — El Espectáculo Sin Fin

2.6M views
WWE 2K — WWE 2K26 — El Espectáculo Sin Fin (YouTube video ad)0:30

WWE 2K

WWE 2K26 — El Espectáculo Sin Fin

2.3M views
NBA 2K — NBA 2K26 — Learn How to Pass Fake (YouTube video ad)0:21

NBA 2K

NBA 2K26 — Learn How to Pass Fake

2.1M views
NBA 2K — NBA 2K26 - Available Now on PS5 (YouTube video ad)0:15

NBA 2K

NBA 2K26 - Available Now on PS5

2.1M views
NBA 2K — NBA 2K26 — Learn the No Dip Catch & Shoot Mechanic (YouTube video ad)0:27

NBA 2K

NBA 2K26 — Learn the No Dip Catch & Shoot Mechanic

2M views
WWE 2K — WWE 2K26: The Show Never Stops (YouTube video ad)0:30

WWE 2K

WWE 2K26: The Show Never Stops

1.8M views
Borderlands — Borderlands 4 - Mercenary Day Sale: 20% Off (YouTube video ad)0:06

Borderlands

Borderlands 4 - Mercenary Day Sale: 20% Off

1.8M views

See all 312 2K ads

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About 2K

2K is an American video game publisher that develops and distributes interactive entertainment worldwide across game consoles, personal computers, and mobile devices. Founded in 2005 as a wholly owned publishing label of Take-Two Interactive, the company is known for major franchises such as NBA 2K, BioShock, Borderlands, Sid Meier's Civilization, WWE 2K, and Mafia. Headquartered in Novato, California, 2K operates numerous game development studios globally.

Company
2K Games, Inc.
Category
Video game publishing
Headquarters
United States
Advertises in
24 countries

2K YouTube ads — FAQ

2K is an American video game publisher that develops and distributes interactive entertainment across consoles, PCs, and mobile devices. Founded in 2005 as a label of Take-Two Interactive, 2K is known for major franchises such as NBA 2K, WWE 2K, BioShock, Borderlands, Sid Meier's Civilization, and Mafia.
2K's YouTube ads focus on game releases, trailers, promotional sales, and seasonal content updates. Prominent titles highlighted in the campaigns include WWE 2K26, NBA 2K26, and Borderlands 4.
2K primarily uses horizontal video ads rather than vertical formats. Most of the brand's spots are short, typically running 15 seconds or less, with some mid-length videos between 16 and 30 seconds.
2K advertises on YouTube primarily in English, with additional campaigns running in German and Spanish.
AdSee has indexed 312 YouTube ads from 2K, with 205M views in total, shown in 24 countries.
2K's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Ireland, Germany and Canada. In total they were shown in 24 countries.
AdSee estimates 2K's YouTube ad spend at $411K – $10.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 2K.
The most-viewed 2K ad in the AdSee library is “Borderlands 4 — Coming September 12”, with 7.3M views on YouTube.
2K's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10615308952520359937?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.