PicPay YouTube ads: Commercials and estimated spend

#438 YouTube advertiser by spendFintechBrazilVerify on Google Ads Transparency Center

PicPay is a Brazilian digital banking and payments platform offering digital wallets, instant transfers, credit cards, loans, and investment products. With 30+ ads and 1.1B views in Brazil, its video advertising focuses heavily on financial solutions like credit card perks, loans, and flexible Pix installments.

Est. total spend
$2.1M – $6.4M
All-time, estimated range
Ads indexed
30
Total views
1.1B
Markets
1
Countries the ads ran in

Most-viewed PicPay YouTube ads

Top 20 by views · list updated

See all 30 PicPay ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About PicPay

PicPay is a Brazilian digital banking and payments platform that offers digital wallet accounts, instant transfers, credit cards, loans, and investment products. Founded in 2012 in Vitória, Brazil, it serves tens of millions of consumers and business merchants across the country. The company is majority-owned by J&F Investimentos.

Company
PicPay Instituição de Pagamentos S.A.
Category
Digital banking and payments
Headquarters
Brazil
Advertises in
1 country

PicPay YouTube ads — FAQ

PicPay is a Brazilian digital banking and payments platform founded in Brazil. PicPay advertises financial services including digital wallet accounts, instant transfers, credit cards, loans, and investment products for consumers and merchants.
PicPay's YouTube ads focus on personal finance solutions, including loans, installment payments for Pix and bank slips, the PicPay Card Gold credit card, and mobile tools like PicPay Tap and PicPay Shop.
PicPay uses an even balance of vertical Shorts-style and horizontal videos, typically sticking to shorter spots running 30 seconds or less.
PicPay advertises exclusively in Portuguese on YouTube, targeting its domestic audience in Brazil.
AdSee has indexed 30 YouTube ads from PicPay, with 1.1B views in total, shown in 1 country.
PicPay's YouTube ads in the AdSee library ran most often in Brazil.
AdSee estimates PicPay's YouTube ad spend at $2.1M – $6.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PicPay.
The most-viewed PicPay ad in the AdSee library is “PicPay — Empréstimo para negativado com FGTS”, with 748M views on YouTube.
PicPay's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07671994252850626561?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
378
BanamexFintechMX
$3.3M – $7.7M46 ads · 1.1B461.1BView ads
383
INGFintechDE
$726K – $7.5M98 ads · 242M98242MView ads
427
RobinhoodFintechUS
$400K – $6.7M24 ads · 133M24133MView ads
439
BanCoppelFintechMX
$381K – $6.3M26 ads · 127M26127MView ads
451$693K – $6.2M80 ads · 231M80231MView ads
467
BforBankFintechFR
$1.8M – $6.0M62 ads · 223M62223MView ads
473
CHECK24FintechDE
$1.8M – $5.9M13 ads · 219M13219MView ads
479
InvescoFintechUS
$2.3M – $5.9M19 ads · 117M19117MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.