ING YouTube Ads: Commercials and Top Video Campaigns

#383 YouTube advertiser by spendFintechGermanyVerify on Google Ads Transparency Center

ING is Germany's largest direct bank, offering checking accounts, savings products, mortgages, and investment brokerage through digital channels. Its YouTube advertising footprint includes 90+ video ads with 242M views across 11 markets. Creatives frequently highlight mobile banking convenience, savings tools like Kleingeld Plus, and campaigns centered on brand identity.

Est. total spend
$726K – $7.5M
All-time, estimated range
Ads indexed
98
Total views
242M
Markets
11
Countries the ads ran in

Most-viewed ING YouTube ads

Top 20 by views · list updated

ING Deutschland — ING - Die Bank mit dem Löwen (YouTube video ad)0:06

ING Deutschland

ING - Die Bank mit dem Löwen

26.9M views
ING Deutschland — ING - Die Bank mit dem Löwen (YouTube video ad)0:06

ING Deutschland

ING - Die Bank mit dem Löwen

26.1M views
ING Deutschland — ING - Die Bank mit dem Löwen (YouTube video ad)0:06

ING Deutschland

ING - Die Bank mit dem Löwen

20.9M views
ING Deutschland — ING - Dein Ding? Deine Bank! (YouTube video ad)0:06

ING Deutschland

ING - Dein Ding? Deine Bank!

19.7M views
ING Deutschland — ING — Online Banking? (YouTube video ad)0:06

ING Deutschland

ING — Online Banking?

19.5M views
ING Deutschland — ING — Banking when and where you want (YouTube video ad)0:06

ING Deutschland

ING — Banking when and where you want

17.1M views
HeyMoritz — Alman Freund's Ice Cream Debt (YouTube video ad)0:41

HeyMoritz

Alman Freund's Ice Cream Debt

9.4M views
jannisjd — Kleingeld Plus App savings explanation (YouTube video ad)0:23

jannisjd

Kleingeld Plus App savings explanation

8.9M views
ING Deutschland — ING — Me, myself & ING (YouTube video ad)0:06

ING Deutschland

ING — Me, myself & ING

8.6M views
ING Deutschland — ING — Always ING. (YouTube video ad)0:06

ING Deutschland

ING — Always ING.

8.5M views
ING Deutschland — ING — Finanzielle Sicherheit (YouTube video ad)0:06

ING Deutschland

ING — Finanzielle Sicherheit

7M views
ING Deutschland — ING — Me, myself & ING (YouTube video ad)0:06

ING Deutschland

ING — Me, myself & ING

5.2M views
ING Deutschland — ING — Your Mom Discovered ING (YouTube video ad)0:38

ING Deutschland

ING — Your Mom Discovered ING

4.1M views
ING Deutschland — ING — Banking in der Tasche? (YouTube video ad)0:13

ING Deutschland

ING — Banking in der Tasche?

3.8M views
ING Deutschland — ING - Kostenloses Girokonto mit 200€ Gutschrift (YouTube video ad)0:10

ING Deutschland

ING - Kostenloses Girokonto mit 200€ Gutschrift

3.4M views
ING Deutschland — ING — Always ING (YouTube video ad)0:06

ING Deutschland

ING — Always ING

3.4M views
ING Deutschland — ING — Kleingeld Plus Sparfunktion (YouTube video ad)0:24

ING Deutschland

ING — Kleingeld Plus Sparfunktion

3M views
ING Deutschland — ING Direkt-Depot Young — Investing Problems (YouTube video ad)0:15

ING Deutschland

ING Direkt-Depot Young — Investing Problems

2.7M views
ING Deutschland — ING — 200€ Gutschrift für neues Konto (YouTube video ad)0:13

ING Deutschland

ING — 200€ Gutschrift für neues Konto

2.4M views
Nona Kanal — How to avoid being broke: Smart banking tips (YouTube video ad)0:35

Nona Kanal

How to avoid being broke: Smart banking tips

2.2M views

See all 98 ING ads

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About ING

ING (ing.de) is the primary German operating unit of the Dutch multinational financial institution ING Groep, officially registered as ING-DiBa AG. It is Germany's largest direct bank, providing personal and commercial financial services such as checking accounts, savings products, mortgages, consumer loans, and investment brokerage. Headquartered in Frankfurt am Main and originally established in 1965, the bank serves millions of customers across Germany primarily through online and mobile banking channels.

Company
ING-DiBa AG
Category
Direct retail banking
Headquarters
Germany
Advertises in
11 countries

ING YouTube ads — FAQ

ING (ING-DiBa AG) is a German direct retail bank providing personal and commercial financial services. Based in Frankfurt am Main, it offers products such as checking accounts, savings plans, mortgages, consumer loans, and investment brokerage through digital banking channels.
ING's YouTube video ads focus on flexible online banking, mobile app features like automated savings tools, and brand messaging centered on its lion symbol and everyday financial moments.
ING uses a mix of vertical video formats and standard horizontal spots, with half of its advertisements running as short 15-second clips alongside longer 30- to 60-second commercials.
ING advertises exclusively in German on YouTube, catering to its retail banking audience in Germany.
AdSee has indexed 98 YouTube ads from ING, with 242M views in total, shown in 11 countries.
ING's YouTube ads in the AdSee library ran most often in Germany, the Netherlands, Bulgaria, Denmark and Luxembourg. In total they were shown in 11 countries.
AdSee estimates ING's YouTube ad spend at $726K – $7.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ING.
The most-viewed ING ad in the AdSee library is “ING - Die Bank mit dem Löwen”, with 26.9M views on YouTube.
ING's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00761723101464494081?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.