The large "12x" text and the prominent "Pix" logo on the smartphone screen.

The video opens with a green background and a white bar. It transitions to show a smartphone displaying the 'Pix' logo, with the text 'No PicPay você parcela seu Pix em 12x' on screen. This is followed by a blank screen with the PicPay logo, then a screen with text 'Com qualquer cartão de crédito' and an animated graphic of a credit card. Next, three colorful PicPay credit cards are shown. Finally, a smiling woman holds up a smartphone displaying the PicPay app, with text 'Cadastrou o cartão, pronto. Já pode parcelar.' and a button 'Quero parcelar'. The ad has a clean, modern aesthetic with a bright green accent color.