The initial close-up of the Parodontax logo with the red circle.

The ad opens with the Parodontax logo and a close-up of the letter 'O' with a red circle. It then shows a woman with a shocked expression, followed by another woman in a red dress and white jacket looking surprised. A sink with blood and foam is shown, then a distorted image of Parodontax toothpaste. The toothpaste tube is then shown clearly, followed by an animation of healthy gums and teeth, and then unhealthy gums being repaired. The ad concludes with the Parodontax logo and toothpaste packaging.