The distressed expression of the first woman.

The ad opens with the Parodontax logo and tagline. A woman appears distressed, looking down at her hands. Another woman with curly hair speaks directly to the camera in a bathroom setting. The first woman reappears, looking concerned. A hand wipes a surface. The first woman gestures emphatically. A close-up of Parodontax toothpaste tube is shown. Animated particles and a tooth are shown, illustrating the product's action. The Parodontax logo and product packaging are displayed again.