A woman making funny faces at a baby.

The ad opens with the Parodontax logo. A split screen shows a woman playing with a baby toy and a smiling baby. The screen then shows the woman holding a toothbrush and a close-up of bloodied toothpaste going down a drain. The ad transitions to a product shot of Parodontax Active Gum Repair toothpaste, with text overlay. It then shows an animated graphic of bacteria on gums, followed by a close-up of healthy gums. The ad concludes with the woman pointing at the toothpaste box, with a calendar graphic showing 'Starts repairing gums in just one week'.