OLAPLEX YouTube Ads: Video Campaigns and Creative Examples

#397 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Founded in 2014, OLAPLEX produces hair repair and maintenance treatments powered by patented bond-building chemistry. Its video campaigns across 3 markets have reached 145M views, leaning heavily on product tutorials, usage demonstrations, and treatments like the N°3 Plus Complete Repair Treatment.

Est. total spend
$1.2M – $7.2M
All-time, estimated range
Ads indexed
173
Total views
145M
Markets
3
Countries the ads ran in

Most-viewed OLAPLEX YouTube ads

Top 20 by views · list updated

OLAPLEX — OLAPLEX — N°3 Plus Complete Repair Treatment (YouTube video ad)0:15

OLAPLEX

OLAPLEX — N°3 Plus Complete Repair Treatment

21.3M views
OLAPLEX — OLAPLEX — Full-On Shine Set Tutorial (YouTube video ad)0:50

OLAPLEX

OLAPLEX — Full-On Shine Set Tutorial

10.3M views
Kayla Ryan — Olaplex — Complete Repair Treatment (YouTube video ad)0:32

Kayla Ryan

Olaplex — Complete Repair Treatment

9M views
OLAPLEX — OLAPLEX — Number 3 Plus Complete Repair Treatment (YouTube video ad)0:30

OLAPLEX

OLAPLEX — Number 3 Plus Complete Repair Treatment

7.6M views
OLAPLEX — Olaplex — Complete Repair Treatment (YouTube video ad)1:09

OLAPLEX

Olaplex — Complete Repair Treatment

6.7M views
OLAPLEX — OLAPLEX — N°3 Plus Bond Building Treatment (YouTube video ad)0:45

OLAPLEX

OLAPLEX — N°3 Plus Bond Building Treatment

5.9M views
OLAPLEX — OLAPLEX — N°3 PLUS (YouTube video ad)0:15

OLAPLEX

OLAPLEX — N°3 PLUS

5.1M views
OLAPLEX — OLAPLEX — Introducing No. 3 PLUS Complete Repair Treatment (YouTube video ad)0:40

OLAPLEX

OLAPLEX — Introducing No. 3 PLUS Complete Repair Treatment

5M views
OLAPLEX — Olaplex — How to Use N°3 Plus Treatment (YouTube video ad)0:41

OLAPLEX

Olaplex — How to Use N°3 Plus Treatment

4.9M views
OLAPLEX — OLAPLEX — N°3 PLUS Complete Repair Treatment (YouTube video ad)0:30

OLAPLEX

OLAPLEX — N°3 PLUS Complete Repair Treatment

4.8M views
OLAPLEX — OLAPLEX — N°3 PLUS Complete Repair Treatment (YouTube video ad)0:15

OLAPLEX

OLAPLEX — N°3 PLUS Complete Repair Treatment

4M views
OLAPLEX — OLAPLEX — Transform Your Hair in 3 Minutes with No. 3 Plus (YouTube video ad)0:56

OLAPLEX

OLAPLEX — Transform Your Hair in 3 Minutes with No. 3 Plus

3.5M views
OLAPLEX — Olaplex Cyber Sale - 30% Off (YouTube video ad)0:10

OLAPLEX

Olaplex Cyber Sale - 30% Off

2.8M views
OLAPLEX — Olaplex — N°3 PLUS Complete Repair Treatment (YouTube video ad)0:40

OLAPLEX

Olaplex — N°3 PLUS Complete Repair Treatment

2.6M views
OLAPLEX — Olaplex — Hair Repair Treatment (YouTube video ad)0:52

OLAPLEX

Olaplex — Hair Repair Treatment

2.6M views
OLAPLEX — OLAPLEX — No BS Hair Repair (YouTube video ad)0:15

OLAPLEX

OLAPLEX — No BS Hair Repair

2.3M views
OLAPLEX — Olaplex — No.3 PLUS Complete Repair Treatment (YouTube video ad)0:43

OLAPLEX

Olaplex — No.3 PLUS Complete Repair Treatment

2.2M views
OLAPLEX — Olaplex — No. 3 Plus Complete Repair Treatment (YouTube video ad)0:15

OLAPLEX

Olaplex — No. 3 Plus Complete Repair Treatment

1.9M views
OLAPLEX — Olaplex — N°3 Plus Complete Repair Treatment Review (YouTube video ad)0:56

OLAPLEX

Olaplex — N°3 Plus Complete Repair Treatment Review

1.8M views
OLAPLEX — Olaplex — New No. 3 Plus Hair Treatment Demo (YouTube video ad)0:41

OLAPLEX

Olaplex — New No. 3 Plus Hair Treatment Demo

1.4M views

See all 173 OLAPLEX ads

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About OLAPLEX

OLAPLEX is an American haircare brand specializing in hair repair, protection, and maintenance products built on patented bond-building chemistry. Founded in 2014 in Santa Barbara, California, the company sells its treatments, shampoos, and styling products directly to consumers online as well as to professional hair salons and specialty beauty retailers worldwide. The business operates globally under Olaplex Holdings, Inc.

Company
Olaplex Holdings, Inc.
Category
Hair care products
Headquarters
United States
Advertises in
3 countries

OLAPLEX YouTube ads — FAQ

OLAPLEX is an American haircare brand based in the United States that specializes in hair repair, protection, and maintenance products built on patented bond-building chemistry. The company advertises treatments, shampoos, and styling sets sold directly to consumers, salons, and beauty retailers.
OLAPLEX's YouTube ads focus heavily on its N°3 Plus Complete Repair Treatment and Bond Building Treatment. Common themes include product introductions, tutorials on how to use the treatments, and highlights of routine bundles such as the Full-On Shine Set.
OLAPLEX uses a mix of vertical Shorts and horizontal video formats, with vertical ads being slightly more common. Most of the brand's video ads are short spots lasting up to 15 seconds, alongside occasional spots running up to one minute.
OLAPLEX advertises on YouTube exclusively in English, reflecting its primary promotional content as a brand originating in the United States.
AdSee has indexed 173 YouTube ads from OLAPLEX, with 145M views in total, shown in 3 countries.
OLAPLEX's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom and France.
AdSee estimates OLAPLEX's YouTube ad spend at $1.2M – $7.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OLAPLEX.
The most-viewed OLAPLEX ad in the AdSee library is “OLAPLEX — N°3 Plus Complete Repair Treatment”, with 21.4M views on YouTube.
OLAPLEX's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06588399705154125825?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.