Thuma YouTube ads: video creative and campaign data

#392 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Thuma is an American direct-to-consumer brand offering minimalist, sustainable home furnishings like solid wood platform bed frames, dressers, and modular seating. With 80+ ads and 146M views across 18 markets, its video advertising centers on product demonstrations, featuring bed designs, platform frames, and modular assembly.

Est. total spend
$437K – $7.3M
All-time, estimated range
Ads indexed
88
Total views
146M
Markets
18
Countries the ads ran in

Most-viewed Thuma YouTube ads

Top 20 by views · list updated

Thuma — Thuma — The Classic Bed (YouTube video ad)0:10

Thuma

Thuma — The Classic Bed

19M views
Thuma — THUMA - Discover The Bed (YouTube video ad)0:15

Thuma

THUMA - Discover The Bed

11.9M views
Thuma — Thuma - The Essential Bed (YouTube video ad)0:16

Thuma

Thuma - The Essential Bed

8.1M views
Thuma — Thuma Classic Bed Assembly (YouTube video ad)0:13

Thuma

Thuma Classic Bed Assembly

7.5M views
Thuma — Thuma - The Essential Bed (YouTube video ad)0:17

Thuma

Thuma - The Essential Bed

6.4M views
Thuma — Thuma — Signature Bed (YouTube video ad)0:16

Thuma

Thuma — Signature Bed

5.5M views
Thuma — Thuma - Elegant Bed Designs (YouTube video ad)0:13

Thuma

Thuma - Elegant Bed Designs

4.1M views
Thuma — THUMA - The Perfect Platform Bed Frame (YouTube video ad)0:15

Thuma

THUMA - The Perfect Platform Bed Frame

4.1M views
Thuma — THUMA - The Classic Bed (YouTube video ad)0:11

Thuma

THUMA - The Classic Bed

3.9M views
Thuma — THUMA — Modular Sofa Assembly Demonstration (YouTube video ad)0:18

Thuma

THUMA — Modular Sofa Assembly Demonstration

3.8M views
Thuma — THUMA - Minimalist Home Essentials (YouTube video ad)0:15

Thuma

THUMA - Minimalist Home Essentials

3.5M views
Thuma — THUMA — Bed Collection (YouTube video ad)0:17

Thuma

THUMA — Bed Collection

3.3M views
Thuma — THUMA - Bedroom Collection (YouTube video ad)0:17

Thuma

THUMA - Bedroom Collection

3M views
Thuma — Thuma — The Essential Bed (YouTube video ad)0:17

Thuma

Thuma — The Essential Bed

3M views
Thuma — THUMA - Elevated Design for Thoughtful Living (YouTube video ad)0:15

Thuma

THUMA - Elevated Design for Thoughtful Living

3M views
Thuma — Thuma — Classic Bed (YouTube video ad)0:20

Thuma

Thuma — Classic Bed

2.9M views
Thuma — Thuma — Elevated Design for Thoughtful Living (YouTube video ad)0:15

Thuma

Thuma — Elevated Design for Thoughtful Living

2.8M views
Thuma — Thuma - Elevated Design Meets Quality Craftsmanship (YouTube video ad)0:15

Thuma

Thuma - Elevated Design Meets Quality Craftsmanship

2.7M views
Thuma — THUMA — Simple, Strong, and Enjoyable Beds (YouTube video ad)0:15

Thuma

THUMA — Simple, Strong, and Enjoyable Beds

2.6M views
Thuma — THUMA - The Bed, A Love Story (YouTube video ad)0:15

Thuma

THUMA - The Bed, A Love Story

2.5M views

See all 88 Thuma ads

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About Thuma

Thuma is an American direct-to-consumer home furnishings brand that designs and sells minimalist, sustainable furniture. Its product collection includes solid wood platform bed frames, mattresses, dressers, nightstands, and modular seating crafted with upcycled wood and tool-free Japanese joinery. Headquartered in San Francisco, California, the company serves customers across the United States through its e-commerce site and flagship retail locations.

Company
Thuma Inc.
Category
Direct-to-consumer modern furniture
Headquarters
United States
Advertises in
18 countries

Thuma YouTube ads — FAQ

Thuma is an American direct-to-consumer furniture company that advertises minimalist and sustainable home furnishings. Its video ads feature products such as solid wood platform bed frames, modular seating, and related bedroom furniture.
Thuma's YouTube ads focus primarily on its bed models, including The Classic Bed, The Essential Bed, and the Signature Bed. Several videos highlight platform bed frame designs and product assembly demonstrations, such as for its modular sofa.
Thuma primarily utilizes horizontal video ads, alongside a smaller share of vertical formats. The videos are mostly short spots running up to 30 seconds.
Thuma advertises exclusively in English on YouTube, catering to audiences in the United States.
AdSee has indexed 88 YouTube ads from Thuma, with 146M views in total, shown in 18 countries.
Thuma's YouTube ads in the AdSee library ran most often in the United States, Canada, Italy, Germany and France. In total they were shown in 18 countries.
AdSee estimates Thuma's YouTube ad spend at $437K – $7.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Thuma.
The most-viewed Thuma ad in the AdSee library is “Thuma — The Classic Bed”, with 19.1M views on YouTube.
Thuma's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07663927342196064257?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.