The initial reveal of the OLAPLEX logo with a face peeking through a gap.

The ad opens with the OLAPLEX logo on a white background, with a woman's face peeking through a gap. She then walks out into a bright, modern laboratory-like setting. She stands before a group of people, pointing to a digital counter on the wall that reads '4266 DAYS WITHOUT BS'. The counter flips to '4267'. Two women in lab coats discuss a product. Another woman smiles and claps. The first woman explains that the product repairs hair. The ad ends with a wide shot of the lab setting with the OLAPLEX logo prominently displayed.