Mio YouTube ads: Top video campaigns and creative examples

#2397 YouTube advertiser by spendRetail EcommerceSwedenVerify on Google Ads Transparency Center

Mio is a Swedish retail chain and e-commerce brand offering furniture, beds, and home furnishings. Across 17 markets and 21.8M views, its YouTube ads focus heavily on seasonal promotions, holiday themes, and discount sales for furniture and home decor.

Est. total spend
$87.2K – $763K
All-time, estimated range
Ads indexed
12
Total views
21.8M
Markets
17
Countries the ads ran in

Most-viewed Mio YouTube ads

Top 12 by views · list updated

Mio | Möbler och heminredning — Mio - Julen är bäst hemma (YouTube video ad)0:20

Mio | Möbler och heminredning

Mio - Julen är bäst hemma

3.8M views
Mio | Möbler och heminredning — Mio - Season Sale with up to 50% off (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio - Season Sale with up to 50% off

3.8M views
Mio | Möbler och heminredning — Mio - Outdoor Furniture Sale (YouTube video ad)0:20

Mio | Möbler och heminredning

Mio - Outdoor Furniture Sale

3.5M views
Mio | Möbler och heminredning — Mio — Home Furnishings Sale (YouTube video ad)0:20

Mio | Möbler och heminredning

Mio — Home Furnishings Sale

3M views
Mio | Möbler och heminredning — Mio - Rea på möbler och inredning (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio - Rea på möbler och inredning

2.8M views
Mio | Möbler och heminredning — Mio - Sov gott, gör gott (YouTube video ad)0:20

Mio | Möbler och heminredning

Mio - Sov gott, gör gott

1.8M views
Mio | Möbler och heminredning — Mio — Black Week Sale on Furniture (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio — Black Week Sale on Furniture

1.3M views
Mio | Möbler och heminredning — Mio — Fall Campaign with Home Decor Discounts (YouTube video ad)0:20

Mio | Möbler och heminredning

Mio — Fall Campaign with Home Decor Discounts

736.4K views
Mio | Möbler och heminredning — Mio — Mellandagsrea Sale (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio — Mellandagsrea Sale

499.9K views
Mio | Möbler och heminredning — Mio - Sov gott. Vakna utvilad. 50% off beds! (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio - Sov gott. Vakna utvilad. 50% off beds!

324.5K views
Mio | Möbler och heminredning — Mio — Rea upp till 70% på möbler och inredning (YouTube video ad)0:15

Mio | Möbler och heminredning

Mio — Rea upp till 70% på möbler och inredning

166.1K views
Mio | Möbler och heminredning — Cozy Living Room Scene (YouTube video ad)0:10

Mio | Möbler och heminredning

Cozy Living Room Scene

33.2K views

About Mio

Mio is a major Swedish retail chain and e-commerce store specializing in furniture and home furnishings. Founded in 1962 and headquartered in Tibro, Sweden, the company operates physical stores across the country alongside an online platform. Its product range includes sofas, beds, dining tables, outdoor furniture, and home decor items.

Company
Mio AB
Category
Furniture and home furnishings retail
Headquarters
Sweden
Advertises in
17 countries

Mio YouTube ads — FAQ

Mio is a Swedish retail chain and e-commerce company specializing in furniture and home furnishings. Founded in 1962, Mio AB offers products such as sofas, beds, dining tables, outdoor furniture, and home decor items through its physical stores and online platform.
Mio's YouTube ads frequently highlight seasonal discounts and sales events, including Black Week, holiday promotions, and post-Christmas sales. The video campaigns also focus on specific product categories such as beds, outdoor furniture, and general home decor.
Mio relies entirely on horizontal video formats for its YouTube advertising. These advertisements are short, consisting primarily of 15-second spots alongside commercials running between 16 and 30 seconds.
Mio advertises primarily in Swedish, with a smaller portion of its YouTube ads presented in English.
AdSee has indexed 12 YouTube ads from Mio, with 21.8M views in total, shown in 17 countries.
Mio's YouTube ads in the AdSee library ran most often in Sweden, Denmark, Austria, Portugal and Belgium. In total they were shown in 17 countries.
AdSee estimates Mio's YouTube ad spend at $87.2K – $763K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Mio.
The most-viewed Mio ad in the AdSee library is “Mio - Julen är bäst hemma”, with 3.9M views on YouTube.
Mio's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09344369511920304129?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.