Nutella YouTube ads: view top campaigns and video creative

#605 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Nutella is a global sweetened hazelnut cocoa spread brand produced by Ferrero, with products ranging from spreads to biscuits and snacks. Across 8 markets, its 50+ YouTube ads have generated 111M views, featuring campaigns centered on family breakfast moments, holiday celebrations like Christmas, and responsible ingredient sourcing.

Est. total spend
$333K – $4.4M
All-time, estimated range
Ads indexed
50
Total views
111M
Markets
8
Countries the ads ran in

Most-viewed Nutella YouTube ads

Top 20 by views · list updated

Nutella Mexico — Nutella — Donde hay Nutella, hay familia (YouTube video ad)0:20

Nutella Mexico

Nutella — Donde hay Nutella, hay familia

68.5M views
NutellaItalia — Nutella — Cocoa & Forests Initiative (YouTube video ad)0:20

NutellaItalia

Nutella — Cocoa & Forests Initiative

7.4M views
NutellaItalia — Nutella — Responsible Sourcing of Ingredients (YouTube video ad)0:20

NutellaItalia

Nutella — Responsible Sourcing of Ingredients

7.3M views
NutellaItalia — World Nutella Day - Celebrate Together (YouTube video ad)0:10

NutellaItalia

World Nutella Day - Celebrate Together

4.4M views
Nutella Deutschland — Nutella: Supporting Local Farmers and Communities (YouTube video ad)0:15

Nutella Deutschland

Nutella: Supporting Local Farmers and Communities

3.1M views
Nutella Deutschland — Nutella - Engagement für Artenvielfalt (YouTube video ad)0:15

Nutella Deutschland

Nutella - Engagement für Artenvielfalt

3M views
NutellaItalia — Pane e Nutella — Un amore senza fine (YouTube video ad)0:20

NutellaItalia

Pane e Nutella — Un amore senza fine

2.2M views
dentsuSSA — Nutella — Delicious Breakfast Spread (YouTube video ad)0:20

dentsuSSA

Nutella — Delicious Breakfast Spread

2M views
NutellaItalia — Nutella — Share love this Christmas (YouTube video ad)0:20

NutellaItalia

Nutella — Share love this Christmas

1.5M views
NutellaItalia — Nutella — A Natale condividi l'amore con Nutella (YouTube video ad)0:20

NutellaItalia

Nutella — A Natale condividi l'amore con Nutella

1.2M views
NutellaItalia — Nutella — Share Love This Christmas (YouTube video ad)0:20

NutellaItalia

Nutella — Share Love This Christmas

1.2M views
NutellaItalia — Pane e Nutella — Un amore senza fine (YouTube video ad)0:20

NutellaItalia

Pane e Nutella — Un amore senza fine

837.2K views
NutellaItalia — Pane e Nutella — Un amore senza fine (YouTube video ad)0:20

NutellaItalia

Pane e Nutella — Un amore senza fine

749.8K views
NutellaItalia — Pane e Nutella: Un amore senza fine (YouTube video ad)0:20

NutellaItalia

Pane e Nutella: Un amore senza fine

744.1K views
NutellaItalia — Pane e Nutella: Un amore senza fine (YouTube video ad)0:20

NutellaItalia

Pane e Nutella: Un amore senza fine

699.9K views
Nutella Mexico — Nutella - Rolled Crepes Recipe (YouTube video ad)0:15

Nutella Mexico

Nutella - Rolled Crepes Recipe

621.2K views
Nutella Australia & New Zealand — Nutella - Supporting Hazelnut Farmers for Sustainable Growth (YouTube video ad)0:15

Nutella Australia & New Zealand

Nutella - Supporting Hazelnut Farmers for Sustainable Growth

322.6K views
Ferrero Slovenija — Nutella Plant-Based Announcement (YouTube video ad)0:06

Ferrero Slovenija

Nutella Plant-Based Announcement

305.5K views
Ferrero Slovenija — Nutella Plant-Based - Try it now! (YouTube video ad)0:14

Ferrero Slovenija

Nutella Plant-Based - Try it now!

294.4K views
Nutella Lietuva — Nutella Plant Based - Delicious and Creamy (YouTube video ad)0:06

Nutella Lietuva

Nutella Plant Based - Delicious and Creamy

293K views

See all 50 Nutella ads

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About Nutella

Nutella is a global brand of sweetened hazelnut cocoa spread produced by the Italian confectionery company Ferrero. First introduced in 1964 in Alba, Italy, the brand has expanded its product offerings to include snacks, biscuits, and frozen bakery items. Its products are sold to consumers through supermarkets, grocery stores, and e-commerce platforms in over 170 countries.

Company
Ferrero Trading Lux S.A.
Category
Chocolate hazelnut spread
Advertises in
8 countries

Nutella YouTube ads — FAQ

Nutella is a global brand of sweetened hazelnut cocoa spread owned by the confectionery company Ferrero. Originating in Italy, the brand also offers snacks, biscuits, and frozen bakery items distributed globally through grocery stores, supermarkets, and online platforms.
Nutella's YouTube ads focus on breakfast routines, holiday celebrations like Christmas, and World Nutella Day. Many commercials also highlight responsible ingredient sourcing, biodiversity efforts, and support for local farming communities.
Nutella primarily relies on horizontal video ads, with occasional vertical spots. Most of these video campaigns run as short commercials lasting up to 15 seconds, alongside some 16 to 30-second spots.
Nutella runs its YouTube video advertisements in multiple languages, featuring campaigns in Croatian, English, and Italian.
AdSee has indexed 50 YouTube ads from Nutella, with 111M views in total, shown in 8 countries.
Nutella's YouTube ads in the AdSee library ran most often in Slovenia, Italy, Lithuania, Croatia and the United Kingdom. In total they were shown in 8 countries.
AdSee estimates Nutella's YouTube ad spend at $333K – $4.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Nutella.
The most-viewed Nutella ad in the AdSee library is “Nutella — Donde hay Nutella, hay familia”, with 68.6M views on YouTube.
Nutella's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14946843342380466177?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.