The Nutella logo appearing over a man relaxing on a couch with a search bar graphic.

The ad opens with a man relaxing on a couch, looking at a tablet. A search bar graphic appears with the Nutella logo. The scene transitions to a collage of images: hazelnuts, hazelnut trees, cocoa pods on a tree, and cocoa beans being processed. Text overlays highlight the responsible sourcing of ingredients. The ad then shows close-ups of cocoa beans and a person harvesting them, followed by two men in a field discussing the process. Finally, it shows a close-up of Nutella being stirred and the iconic Nutella jar logo with a website address.