Gumi Yum Surprise YouTube ads: Video ad library

#614 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Gumi Yum Surprise, created by ZURU, offers novelty fruit-flavored gummy candies paired with hidden collectible toy eggs. Its YouTube advertising footprint spans 17 ads and 87.5M views across 5 markets. Campaigns prominently feature taste tests, surprise reveals, and themed editions including Minions, Monsters, and Transformers.

Est. total spend
$438K – $4.4M
All-time, estimated range
Ads indexed
17
Total views
87.5M
Markets
5
Countries the ads ran in

Most-viewed Gumi Yum Surprise YouTube ads

Top 17 by views · list updated

About Gumi Yum Surprise

Gumi Yum Surprise is a novelty confectionery brand created by toy and consumer goods company ZURU. The product combines multi-layered fruit-flavored gummy candy with a hidden collectible toy egg inside. Distributed globally across retail stores and wholesale channels, its collections include Wildlife, Minions, and Dino-themed surprise toys.

Company
Zuru Inc.
Category
Novelty confectionery and collectible toys
Headquarters
United States
Advertises in
5 countries

Gumi Yum Surprise YouTube ads — FAQ

Gumi Yum Surprise advertises novelty confectionery combining fruit-flavored gummy candy with collectible toy surprise eggs. Produced by ZURU, the brand highlights toy-filled candy collections such as Wildlife, Minions, and Dino editions.
YouTube ads for Gumi Yum Surprise center on unboxing surprises, gummy taste tests, and themed toy collections like Minions, Monsters, Transformers, and Easter editions. Many campaigns feature the theme 'Find the Yum' to showcase both the candy and hidden toys.
Gumi Yum Surprise uses a mix of vertical Shorts and horizontal video ads, with vertical formats making up the majority. Most of the video spots are short, typically running 30 seconds or less.
Gumi Yum Surprise advertises primarily in English, with a smaller portion of its YouTube video ads appearing in Spanish.
AdSee has indexed 17 YouTube ads from Gumi Yum Surprise, with 87.5M views in total, shown in 5 countries.
Gumi Yum Surprise's YouTube ads in the AdSee library ran most often in the United States, Australia, New Zealand, Canada and Spain.
AdSee estimates Gumi Yum Surprise's YouTube ad spend at $438K – $4.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Gumi Yum Surprise.
The most-viewed Gumi Yum Surprise ad in the AdSee library is “Gumi Yum Gummy Taste Test”, with 30.0M views on YouTube.
Gumi Yum Surprise's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11813179454543364097?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.