Animated, anthropomorphic cereal pieces dancing.

The ad opens with five animated cinnamon squares with faces and accessories, dancing in front of a dark, urban background. They are then shown walking towards a giant, neon-lit box of Nestle Cini Minis cereal. More animated squares, some with different accessories and expressions, join them. The scene transitions to a close-up of the cereal box, then to the cereal squares pouring out of the box and into a bowl of milk, creating splashes. The final shot shows the cereal box, a bowl of cereal, an apple, and a bottle of milk on a kitchen counter, with text overlay.