A fierce, roaring lion's head graphic.

The ad opens with a close-up of a roaring lion's head, followed by the Nestlé logo. Text appears, announcing "NEW LION PROTEIN". A young man is shown with his mouth wide open in a scream of excitement. The scene then transitions to a swirling vortex of chocolate and caramel, with two square cereal pieces falling in. Finally, a box of Nestlé Lion Protein cereal is shown next to a glass of milk and an apple, with the tagline "RUGIR DE PLAISIR" (Roar with pleasure).