The aggressive roaring lion's head animation.

The ad opens with a roaring lion's head, then transitions to the product packaging and name "NEW LION PROTEIN". A young man is shown with his mouth open in a scream of excitement. Close-ups of the cereal pieces in caramel and chocolate sauce are featured, followed by a shot of the cereal box, a glass of milk, and an apple. The ad ends with the tagline "RUGIR DE PLAISIR" and the product name.