The vibrant "NEW!" text and the striking lion graphic on the cereal box.

The ad opens with a close-up of a Nestlé Lion Protein cereal box, featuring a lion's head graphic and the text "NEW!". The cereal pieces are shown in a bowl with milk. The scene transitions to swirling caramel and chocolate, with text overlay. Then, the cereal pieces are shown exploding outwards with milk splashes, with the word "PROTEIN" prominently displayed. A person's mouth opens wide in a scream of delight. The ad concludes with the cereal box, a glass of milk, and an apple, with the tagline "RUGIR DE PLAISIR". The pacing is energetic and dynamic.