MIDO YouTube Ads and Commercial Examples

#1957 YouTube advertiser by spendRetail EcommerceSwitzerlandVerify on Google Ads Transparency Center

MIDO is a Swiss watchmaker founded in 1918 that crafts mechanical timepieces, automatic watches, and COSC-certified chronometers. Across 7 markets, its YouTube video advertising features around 18 ads with 20.6M views, showcasing flagship models like the Multifort TV collection alongside its Treasure Your Time campaign.

Est. total spend
$61.8K – $1.0M
All-time, estimated range
Ads indexed
18
Total views
20.6M
Markets
7
Countries the ads ran in

Most-viewed MIDO YouTube ads

Top 18 by views · list updated

About MIDO

MIDO is a Swiss watchmaker founded in 1918 by Georges Schaeren and headquartered in Le Locle, Switzerland. The company manufactures high-precision mechanical timepieces, automatic watches, and COSC-certified chronometers for men and women. Operating globally as a subsidiary of The Swatch Group, MIDO distributes its watches through its official website, brand boutiques, and authorized retailers worldwide.

Company
Mido SA
Category
Swiss luxury watchmaker
Headquarters
Switzerland
Advertises in
7 countries

MIDO YouTube ads — FAQ

MIDO advertises Swiss-made mechanical timepieces, automatic watches, and COSC-certified chronometers for men and women. Founded in 1918 and based in Switzerland, the luxury watchmaker highlights its heritage and precision craftsmanship.
MIDO's YouTube ads frequently spotlight the Multifort collection, including models like the Multifort TV and Multifort 8, showcasing specific designs such as rose gold and black dial styles. Recurring campaign messages include "Treasure Your Time" and "Swiss Watches Since 1918."
MIDO primarily runs horizontal video ads, alongside a smaller portion of vertical Shorts. Most of the brand's commercials are short 15-second spots, with the rest lasting between 16 and 30 seconds.
MIDO advertises on YouTube predominantly in English, with a small portion of video ads presented in Spanish.
AdSee has indexed 18 YouTube ads from MIDO, with 20.6M views in total, shown in 7 countries.
MIDO's YouTube ads in the AdSee library ran most often in Italy, Germany, France, Switzerland and the United States. In total they were shown in 7 countries.
AdSee estimates MIDO's YouTube ad spend at $61.8K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by MIDO.
The most-viewed MIDO ad in the AdSee library is “Mido Multifort TV - Slim and Comfortable Watch Sizes”, with 4.1M views on YouTube.
MIDO's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05227539248697049089?region=anywhere
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#Brand · Industry · CountryEst. total spendAdsViewsActions
1948
Dental CremerRetail EcommerceBR
$41.5K – $1.0M80 ads · 20.8M8020.8MView ads
1951
LindahlsRetail EcommerceSE
$438K – $1.0M15 ads · 39.8M1539.8MView ads
1954
PinalliRetail EcommerceIT
$59.0K – $1.0M41 ads · 29.5M4129.5MView ads
1955
COBRA GolfRetail EcommerceUS
$62.0K – $1.0M22 ads · 20.7M2220.7MView ads
1958
MacStoreRetail EcommerceMX
$41.2K – $1.0M72 ads · 20.6M7220.6MView ads
1959
ThermadorRetail EcommerceUS
$412K – $1.0M21 ads · 20.6M2120.6MView ads
1961
Rakuten RewardsRetail EcommerceUS
$82.3K – $1.0M29 ads · 20.6M2920.6MView ads
1962
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$419K – $1.0M22 ads · 38.1M2238.1MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.