The question 'HAVE YOU GOT A MINUTE ?' on a black screen.

The ad opens with a black screen and orange text asking 'HAVE YOU GOT A MINUTE?'. This transitions to a close-up of a rose gold Mido Multifort automatic watch. Then, a woman is shown relaxing on a picnic blanket in a park, reading a book and wearing a watch. Her bare feet are shown walking on grass. A man is shown lying on the grass, also wearing a watch. The ad then shows a couple embracing, both wearing Mido watches, with a cityscape in the background. Finally, two Mido watches are displayed against a black background, followed by the Mido logo and the tagline 'TREASURE YOUR TIME'.