A collection of various alarm clocks.

The ad opens with a montage of alarm clocks, then transitions to split screens showing coffee being poured and a pedestrian crossing, followed by a train station sign and a toaster with steam. A man is seen on an escalator with text overlay. The ad then shows a close-up of a Mido watch, a woman reading on a picnic blanket, bare feet walking on grass, and a man lying on the grass wearing a watch. Finally, it shows a couple embracing with a city skyline in the background, and then two Mido watches on a black background, ending with the brand logo and slogan.