KLM YouTube Ads: Video Campaigns & Commercials

#236 YouTube advertiser by spendTravel HospitalityNetherlandsVerify on Google Ads Transparency Center

KLM Royal Dutch Airlines is the flag carrier of the Netherlands, offering global passenger and air cargo transportation services. Its YouTube advertising footprint includes 60+ ads and 245M views across 16 markets, with major campaigns revolving around themes such as Travel Well and Why I Fly.

Est. total spend
$490K – $12.2M
All-time, estimated range
Ads indexed
69
Total views
245M
Markets
16
Countries the ads ran in

Most-viewed KLM YouTube ads

Top 20 by views · list updated

See all 69 KLM ads

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About KLM

KLM Royal Dutch Airlines is the flag carrier of the Netherlands, providing scheduled passenger and air cargo transportation services globally. Founded in 1919, it is the world's oldest operating airline still flying under its original name. Headquartered in Amstelveen with its main hub at Amsterdam Airport Schiphol, the company operates as a key subsidiary of the Air France–KLM group.

Company
Koninklijke Luchtvaart Maatschappij N.V.
Category
Passenger airline
Headquarters
Netherlands
Advertises in
16 countries

KLM YouTube ads — FAQ

KLM Royal Dutch Airlines is the flag carrier passenger airline of the Netherlands, providing scheduled passenger and air cargo transportation services globally. It is headquartered in Amstelveen with its primary operational hub at Amsterdam Airport Schiphol.
KLM's YouTube ads center around passenger travel themes, prominently featuring recurring campaign messages such as "Travel Well" and "Why I Fly".
KLM relies entirely on horizontal video formats for its YouTube ads, with the vast majority consisting of short spots running up to 15 seconds alongside occasional 16-to-30-second videos.
KLM advertises primarily in English on YouTube, alongside campaigns produced in German and Swedish.
AdSee has indexed 69 YouTube ads from KLM, with 245M views in total, shown in 16 countries.
KLM's YouTube ads in the AdSee library ran most often in the United Kingdom, Germany, Norway, Denmark and Switzerland. In total they were shown in 16 countries.
AdSee estimates KLM's YouTube ad spend at $490K – $12.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KLM.
The most-viewed KLM ad in the AdSee library is “KLM — Why I Fly”, with 35.1M views on YouTube.
KLM's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14477727755677990913?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.