The question "Why I fly KLM?" posed directly to the viewer.

The ad opens with a man in a park, then a close-up of his face wearing sunglasses. It transitions to a KLM airplane flying in the sky, then a laptop displaying the KLM website with a list of airports. The man is shown picking up a suitcase, then a taxi driving, then the man at an airport, then a flight attendant, and finally the man back in the park. The pacing is quick, intercutting between the man's journey and the airline's services.