KICKS YouTube Ads: Top Commercials and Video Examples

#509 YouTube advertiser by spendRetail EcommerceSwedenVerify on Google Ads Transparency Center

Founded in Sweden, KICKS is a Nordic beauty retailer offering makeup, skincare, haircare, and fragrances. Its YouTube advertising spans 14 markets and has accumulated 109M views across 15 video ads. The brand's top video campaigns spotlight major cosmetic and fragrance releases, including Burberry Goddess perfume and Max Factor mascara.

Est. total spend
$326K – $5.4M
All-time, estimated range
Ads indexed
15
Total views
109M
Markets
14
Countries the ads ran in

Most-viewed KICKS YouTube ads

Top 12 by views · list updated

Burberry — Burberry Goddess - The New Parfum (YouTube video ad)0:06

Burberry

Burberry Goddess - The New Parfum

52.1M views
Burberry — Burberry Goddess Perfume (YouTube video ad)0:06

Burberry

Burberry Goddess Perfume

35.1M views
Burberry — Burberry Goddess Perfume Ad (YouTube video ad)0:15

Burberry

Burberry Goddess Perfume Ad

7.1M views
THESIGN NORDICS — Max Factor — Long Lash Era Tubing Mascara (YouTube video ad)0:06

THESIGN NORDICS

Max Factor — Long Lash Era Tubing Mascara

3.8M views
THESIGN NORDICS — Max Factor - Long Lash Era Mascara (YouTube video ad)0:10

THESIGN NORDICS

Max Factor - Long Lash Era Mascara

1.9M views
THESIGN NORDICS — Max Factor - Long Lash Era Mascara (YouTube video ad)0:15

THESIGN NORDICS

Max Factor - Long Lash Era Mascara

1.8M views
Burberry — Burberry Goddess - The New Parfum (YouTube video ad)0:10

Burberry

Burberry Goddess - The New Parfum

1.7M views
THESIGN NORDICS — Max Factor - Long Lash Era Mascara (YouTube video ad)0:06

THESIGN NORDICS

Max Factor - Long Lash Era Mascara

1.6M views
THESIGN NORDICS — Max Factor — Long Lash Era Tubing Mascara (YouTube video ad)0:06

THESIGN NORDICS

Max Factor — Long Lash Era Tubing Mascara

1.4M views
Burberry — Burberry Goddess (YouTube video ad)0:17

Burberry

Burberry Goddess

672.3K views
Burberry — Burberry Goddess Perfume Ingredients (YouTube video ad)0:15

Burberry

Burberry Goddess Perfume Ingredients

524.5K views
Hawaiian Tropic Nordic — Hawaiian Tropic - Lotions for a Beautiful Sheer Finish (YouTube video ad)0:06

Hawaiian Tropic Nordic

Hawaiian Tropic - Lotions for a Beautiful Sheer Finish

85.6K views

See all 15 KICKS ads

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About KICKS

KICKS is a leading Nordic beauty retailer offering makeup, skincare, haircare, and fragrances to consumers. Operating an omnichannel model with localized e-commerce and over 200 physical stores across Sweden, Norway, and Finland, it serves millions of loyalty club members. Founded in 1991 in Sweden, KICKS is a subsidiary of Denmark's Matas Group.

Company
KICKS Kosmetikkedjan AB
Category
Beauty and cosmetics retail
Headquarters
Sweden
Advertises in
14 countries

KICKS YouTube ads — FAQ

KICKS is a Nordic beauty retailer based in Sweden that sells makeup, skincare, haircare, and fragrances. Founded in 1991 as part of Matas Group, it operates localized e-commerce platforms alongside physical beauty stores.
KICKS's YouTube ads highlight specific beauty and fragrance products available through its retail channels. Common campaigns feature items such as Burberry Goddess perfume and Max Factor Long Lash Era tubing mascara.
KICKS primarily produces horizontal video ads running 15 seconds or less, supplemented by a smaller portion of vertical Shorts-style spots and slightly longer commercials.
KICKS advertises on YouTube in an even split between English and Swedish.
AdSee has indexed 15 YouTube ads from KICKS, with 109M views in total, shown in 14 countries.
KICKS's YouTube ads in the AdSee library ran most often in Sweden, Denmark, Mexico, Norway and Greece. In total they were shown in 14 countries.
AdSee estimates KICKS's YouTube ad spend at $326K – $5.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KICKS.
The most-viewed KICKS ad in the AdSee library is “Burberry Goddess - The New Parfum”, with 52.1M views on YouTube.
KICKS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14584378510966521857?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.