Close-up of a woman's eyes with perfectly applied, long lashes.

The ad opens with a close-up of a woman's eyes, showcasing long lashes. The Max Factor logo appears. The camera then focuses on a mascara tube with the text 'LONG LASH ERA 2000' on it, against a pink background. Next, the mascara wand is shown being pulled out of the tube. A woman's face is shown applying mascara, with the product tube in her hand. Finally, a close-up of an eye with dramatically lengthened lashes is shown, followed by the Max Factor logo and tagline on a black background.