A construction worker holding up a smartphone on a busy construction site.

The ad opens on a construction site with two men in hard hats and high-visibility vests. One man is holding up a smartphone, seemingly recording a video or taking a selfie. The scene then shifts to a man in a suit in an office, looking at his phone. Text bubbles appear on his screen, showing emojis and the phrase "KEN OATH!". The ad then cuts to a different construction site with a truck and various equipment. Workers are seen interacting with the equipment. The final scene shows the exterior of a Kennards Hire store with equipment lined up outside and text overlaying the building.