ILIA Beauty YouTube ads and top video campaigns

#1309 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Founded in 2011, ILIA Beauty is a clean makeup and skincare brand known for hybrid cosmetics like tinted SPF serums and mascaras. Its YouTube advertising spans 10 markets with 40+ ads and 35.3M views. Campaigns spotlight products like Sun Serum Mineral Sunscreen, Super Serum Skin Tint, and hydrating lip formulas.

Est. total spend
$212K – $1.8M
All-time, estimated range
Ads indexed
42
Total views
35.3M
Markets
10
Countries the ads ran in

Most-viewed ILIA Beauty YouTube ads

Top 20 by views · list updated

See all 42 ILIA Beauty ads

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About ILIA Beauty

ILIA Beauty is a clean makeup and skincare brand offering hybrid cosmetic products such as tinted SPF serums, lip oils, and mascaras. Founded in 2011 by Sasha Plavsic, the company sells directly to consumers through its website and through major beauty retailers globally. In 2022, the brand was acquired by Famille C, the Courtin-Clarins family holding company.

Company
ILIA INC.
Category
Clean cosmetics and skincare
Headquarters
United States
Advertises in
10 countries

ILIA Beauty YouTube ads — FAQ

ILIA Beauty advertises clean makeup and skincare products. Its offerings include hybrid cosmetics such as tinted SPF serums, mineral sunscreens, mascaras, lip oils, and concealers.
ILIA Beauty's YouTube ads focus on specific beauty products, including the Super Serum Skin Tint SPF 40, Sun Serum Mineral Sunscreen SPF 50, Limitless Lash Mascara, and hydrating lip formulas.
ILIA Beauty uses an even mix of vertical Shorts-style videos and standard horizontal formats. Most of the video ads are short spots running up to 30 seconds.
ILIA Beauty advertises exclusively in English on YouTube.
AdSee has indexed 42 YouTube ads from ILIA Beauty, with 35.3M views in total, shown in 10 countries.
ILIA Beauty's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Canada, Myanmar and Italy. In total they were shown in 10 countries.
AdSee estimates ILIA Beauty's YouTube ad spend at $212K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ILIA Beauty.
The most-viewed ILIA Beauty ad in the AdSee library is “ILIA Mascara - Clean, Skin-Centric Beauty”, with 7.0M views on YouTube.
ILIA Beauty's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07809808517744820225?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.