Calming Co. YouTube Ads & Video Commercials

#1285 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Calming Co. is a wellness brand selling kava-based relaxation supplement drink mixes like Ü Relax and Ü Sleep. Its YouTube advertising in the United States spans 80+ ads and 36.0M views, with creative campaigns consistently promoting the product as an alcohol replacement and non-alcoholic calming tonic.

Est. total spend
$719K – $1.8M
All-time, estimated range
Ads indexed
89
Total views
36.0M
Markets
1
Countries the ads ran in

Most-viewed Calming Co. YouTube ads

Top 20 by views · list updated

See all 89 Calming Co. ads

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About Calming Co.

Calming Co. is a San Diego-based wellness brand that formulates and sells kava-based dietary supplement drink mixes, such as Ü Relax and Ü Sleep. Its products utilize ingredients like ashwagandha, L-theanine, and lemon balm to help reduce stress and serve as an alternative to alcohol. The company sells directly to consumers online primarily within the United States.

Company
Calming Co, Inc.
Category
Relaxation supplement drink mixes
Headquarters
United States
Advertises in
1 country

Calming Co. YouTube ads — FAQ

Calming Co. is a wellness company that advertises relaxation supplement drink mixes, such as Ü Relax and Ü Sleep. Formulated with ingredients like kava, ashwagandha, and L-theanine, these direct-to-consumer dietary products are promoted to reduce stress and offer an alternative to alcohol.
Calming Co.'s YouTube video ads focus heavily on Ü Relax as a non-alcoholic drink mix and cocktail alternative. Recurring messaging highlights achieving a natural buzz without drinking alcohol, showcasing personal testimonials, and presenting the calming tonic powder as a mocktail replacement.
Calming Co. primarily runs vertical, Shorts-style video ads alongside a smaller share of horizontal formats. Most of the brand's video advertisements run between 30 and 60 seconds in duration.
Calming Co. produces and runs its YouTube advertisements entirely in English, targeting audiences interested in wellness and alcohol alternatives.
AdSee has indexed 89 YouTube ads from Calming Co., with 36.0M views in total, shown in 1 country.
Calming Co.'s YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Calming Co.'s YouTube ad spend at $719K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Calming Co..
The most-viewed Calming Co. ad in the AdSee library is “Ü Relax — Calming Powder”, with 8.7M views on YouTube.
Calming Co.'s ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17259686048775012353?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.