Close-up of a sharp red lip pencil.

The video opens with a close-up of a red lip pencil. It then transitions to a hand sharpening the pencil with an ILIA brand sharpener. The next scene shows a woman with dark hair and red lipstick, with the text "Lip Imitates Art" overlaid. This is followed by a close-up of her lips and the pencil being applied. Another woman with blonde hair and red lipstick is shown, and a split screen shows a close-up of lips being applied with a pencil. The final scenes show the blonde woman with red lipstick, and then the dark-haired woman with a nude lipstick, with the text "Lip Sketch Hydrating Crayon" and "Long-Wear Lipstick + Liner" overlaid. The video ends with a shot of several colored lip pencils.