A woman asleep at her desk with glowing phone notifications.

The ad opens with a young woman asleep at her desk, illuminated by neon lights. Her phone displays an 'idealo' app interface showing a headset. The scene transitions to her waking up, then to her browsing on her phone in a shoe store. She uses the app to scan a barcode on a shoe box, and the app displays price comparisons. The ad then shows a group of people in a shoe store, with the 'idealo' logo and price tags appearing. The final scene features a phone displaying the 'idealo' app with various products and a 'Black Friday' graphic, encouraging downloads.