HBF YouTube Ads and Video Campaigns

#1178 YouTube advertiser by spendInsuranceAustraliaVerify on Google Ads Transparency Center

HBF is an Australian not-for-profit health insurer providing hospital and extras cover, as well as dental and physiotherapy services. In Australia, its YouTube advertising spans 20+ ads with over 51.3M total views. The campaigns frequently highlight hospital cover options alongside promotional incentives such as weeks of free cover and gift cards.

Est. total spend
$769K – $2.1M
All-time, estimated range
Ads indexed
20
Total views
51.3M
Markets
1
Countries the ads ran in

Most-viewed HBF YouTube ads

Top 20 by views · list updated

HBF — HBF - Hospital Cover for Budgets of All Sizes (YouTube video ad)0:06

HBF

HBF - Hospital Cover for Budgets of All Sizes

6M views
HBF — HBF — Up to 14 Weeks Free Health Insurance (YouTube video ad)0:15

HBF

HBF — Up to 14 Weeks Free Health Insurance

5.8M views
HBF — HBF — Up to 14 Weeks Free on Hospital & Extras Cover (YouTube video ad)0:15

HBF

HBF — Up to 14 Weeks Free on Hospital & Extras Cover

5.5M views
HBF — HBF Health Insurance — Up to 14 Weeks Free Offer (YouTube video ad)0:15

HBF

HBF Health Insurance — Up to 14 Weeks Free Offer

4.6M views
HBF — HBF - Health Insurance (YouTube video ad)0:15

HBF

HBF - Health Insurance

4.5M views
HBF — HBF Health Insurance - Up to 12 Weeks Free + Gift Card (YouTube video ad)0:15

HBF

HBF Health Insurance - Up to 12 Weeks Free + Gift Card

4.4M views
HBF — HBF - Up to 12 Weeks Free & $200 Gift Card (YouTube video ad)0:06

HBF

HBF - Up to 12 Weeks Free & $200 Gift Card

3.5M views
HBF — HBF — Hospital Cover (YouTube video ad)0:15

HBF

HBF — Hospital Cover

2.8M views
HBF — HBF - Up to 12 Weeks Free + $200 Gift Card (YouTube video ad)0:06

HBF

HBF - Up to 12 Weeks Free + $200 Gift Card

2.8M views
HBF — HBF Health Insurance — Up to 14 Weeks Free Offer (YouTube video ad)0:15

HBF

HBF Health Insurance — Up to 14 Weeks Free Offer

2.5M views
HBF — HBF Health Insurance - Up to 14 Weeks Free Offer (YouTube video ad)0:06

HBF

HBF Health Insurance - Up to 14 Weeks Free Offer

2.4M views
HBF — HBF - Up to 14 Weeks Free Health Insurance Offer (YouTube video ad)0:06

HBF

HBF - Up to 14 Weeks Free Health Insurance Offer

1.9M views
HBF — HBF Run for a Reason - Sunday 24 May (YouTube video ad)0:15

HBF

HBF Run for a Reason - Sunday 24 May

1.4M views
HBF — HBF Run for a Reason - Register Now! (YouTube video ad)0:15

HBF

HBF Run for a Reason - Register Now!

1.1M views
HBF — HBF — Up to 12 Weeks Free + $200 Gift Card (YouTube video ad)0:17

HBF

HBF — Up to 12 Weeks Free + $200 Gift Card

1.1M views
HBF — HBF - Lite Bronze Hospital Plus Cover (YouTube video ad)0:15

HBF

HBF - Lite Bronze Hospital Plus Cover

1M views
HBF — HBF — Lowest Average Premium Increase (YouTube video ad)0:12

HBF

HBF — Lowest Average Premium Increase

513.3K views
HBF — HBF - Cheaper Health Insurance (YouTube video ad)0:12

HBF

HBF - Cheaper Health Insurance

441.4K views
HBF — HBF Run for a Reason - Sunday 24 May (YouTube video ad)0:15

HBF

HBF Run for a Reason - Sunday 24 May

128.4K views
HBF — HBF — Up to 14 Weeks Free Offer (YouTube video ad)0:15

HBF

HBF — Up to 14 Weeks Free Offer

38.3K views

About HBF

Founded in 1941 in Perth, HBF is an Australian private health insurance provider offering hospital and extras cover, as well as overseas visitor health insurance. It operates as a not-for-profit organization serving over 1.2 million members nationwide. In addition to health insurance, the company operates healthcare services including dental clinics and physiotherapy centers.

Company
HBF Health Limited
Category
Private health insurance
Headquarters
Australia
Advertises in
1 country

HBF YouTube ads — FAQ

HBF is an Australian private health insurance provider that advertises hospital and extras cover, as well as general health insurance. Operating as a not-for-profit organization, HBF also provides healthcare services like dental clinics and physiotherapy centers.
HBF's YouTube ads focus on hospital and extras insurance policies, frequently highlighting promotional offers such as up to 12 or 14 weeks of free cover and bonus gift cards.
HBF relies primarily on short, horizontal video ads, with most spots running up to 15 seconds, alongside a small portion of vertical videos.
HBF advertises on YouTube entirely in English, serving audiences primarily in Australia.
AdSee has indexed 20 YouTube ads from HBF, with 51.3M views in total, shown in 1 country.
HBF's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates HBF's YouTube ad spend at $769K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by HBF.
The most-viewed HBF ad in the AdSee library is “HBF - Hospital Cover for Budgets of All Sizes”, with 6.1M views on YouTube.
HBF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14446347144065449985?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.