GMF YouTube ads and commercial campaigns

#3497 YouTube advertiser by spendInsuranceFranceVerify on Google Ads Transparency Center

GMF is a French mutual insurance company offering auto, home, health, life, and personal protection coverage. In this collection of 20+ ads across 2 markets, its video campaigns total 15.4M views. The commercials frequently highlight core offerings like auto and home insurance alongside special promotional discounts.

Est. total spend
$123K – $416K
All-time, estimated range
Ads indexed
21
Total views
15.4M
Markets
2
Countries the ads ran in

Most-viewed GMF YouTube ads

Top 20 by views · list updated

See all 21 GMF ads

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About GMF

GMF (Garantie Mutuelle des Fonctionnaires) is a French mutual insurance company providing auto, home, health, life, and personal protection insurance. Founded in 1934 to serve public sector employees, it now offers insurance products to both civil servants and the general public across France. The company serves over 3.5 million policyholders and operates as part of the Covéa mutual insurance group.

Company
GMF ASSURANCES
Category
Mutual insurance services
Headquarters
France
Advertises in
2 countries

GMF YouTube ads — FAQ

GMF is a French mutual insurance company that provides auto, home, health, life, and personal protection insurance. Originally created to serve public sector employees, GMF now offers insurance coverage to both civil servants and the broader public in France.
GMF's YouTube ads highlight various coverage options, particularly auto, home, legal protection, and supplemental health insurance. Several campaigns feature promotional offers, such as two months free on auto policies, alongside the brand's core theme of being assuredly human.
GMF relies primarily on horizontal video ads, with only a small share of vertical formats. The vast majority of GMF's video spots run between 16 and 30 seconds in length.
GMF advertises exclusively in French on YouTube, targeting its domestic audience in France.
AdSee has indexed 21 YouTube ads from GMF, with 15.4M views in total, shown in 2 countries.
GMF's YouTube ads in the AdSee library ran most often in France and Germany.
AdSee estimates GMF's YouTube ad spend at $123K – $416K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by GMF.
The most-viewed GMF ad in the AdSee library is “GMF — Assurément Humain”, with 3.4M views on YouTube.
GMF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05365863790065745921?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.