The ad starts with a man in a shed, looking concerned at his phone, setting a slightly mysterious tone.

The ad opens with a man in a shed, looking at his phone. The scene transitions to a broken-down car with its hood open, then to a close-up of a fuel gauge. Next, a person is shown holding a smartphone with a grid-like app, followed by a shot of a gurney being pushed down a hospital corridor. The man from the first scene is then seen sitting on a swing, talking on his phone. A taxi sign is shown on a car's roof. The man is then shown in a blue medical scrub, smiling and holding a sandwich. The GMF logo appears with text about assistance. Finally, a split screen shows 'Assurance Auto GMF' on the left and '2 MOIS OFFERTS' with a date on the right.